Fran Horvath - The "Human Potential Coach"


Wednesday, June 28, 2006

Deciding on a Home Based Business

So, you know for sure you want to make a go of a home based business. Your initial goal is to make some extra money to pay off your credit card debit.

You definitely know you want to create an internet business - but that is about as far as you've made it. How do you decide what business? What do you do - or sell?
Well, isn't that the greatest challenge we all face?

If it was easy to pick a unique product - well, we'd all be working from our Home "yacht" based business.

One of the "secrets to success" at any self employed, or home based business is fast success. Don't buy into that, slow growth is good model. Yes, our goals must be real and we must be setup to handle the growth so we don't compromise our service - but, running any small business is a race to profitability!

Earning money fast does so many things to propel you to success. First, you absolutely have to have money to pay back the credit cards or home equity loans you took out to fund your new business.

No matter what anyone says, you need to make an investment into your home based business. First, you must invest at least 5-10 hours a week. Taking that extra time away from everyday life sometimes creates costs - eating out more; pet sitting; baby sitting; traveling - you need cash as soon as possible.

Just as important, the faster you succeed the more motivated you become. It will be very easy to get distracted by life if it takes you 6 months to make any money. A quick return is the best way to keep your energy and motivation up.

I have said this so many times - but it is worth repeating - I don't believe in get rich schemes! However, I do believe in generating cash flow as quickly as possible. To that end, you must have a strong enough, unique enough product and a process for selecting your product.

Start by listing your hobbies and skills. Investigate any potential products that fit into your lifestyle. The products or services you choose to sell don't necessarily have to be something you have personal interest in - but it is definitely a great place to start.

The learning curve is also lessened if you have some knowledge of the industry or target market. Next, who would your customer be?
What does the competition look like? Obviously, you want to be in a business that isn't extremely competitive - unless, you are offering a new product or service that fits into an already established market.

Being first to market is a huge advantage - if you have a good business behind you. Don't try to jump into an industry with a competitive product just because the industry is booming. The 2nd player is always going to be smaller and less successful than the first.

Now, if you see a great opportunity where the first to market company is failing and you have an strategic advantage - there may be strong reasons for moving into that industry.

To start, investigate your interests and hobbies and the potential competition. We'll take the next step, how to market your great idea....next time.

Your Total Success

Fran Horvath
http://www.fitnesshealthandwealth.com

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